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Fibre Channel Industries Association

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Fibre Channel Industries Association brand

FCIA

FCIA provides capabilities in storage networking, cluster computing, and network interconnect to meet the IT needs of organizations worldwide. To reflect global connectivity in the design, I simplified the globe while maintaining clean, sharp lines to emphasize movement. I also introduced more color to add the energy that was previously lacking.



Below are some of the brand elements and the website redesign.



Before the brand redesign, I was responsible for designing their 25-year anniversary logo. I incorporated a subtle gradient shift in color and retained the movement lines from the original logo to maintain a sense of familiarity while introducing a fresh look. My work on this project ultimately influenced the decision for their new logo design.